The Ford Motor Company Finds Success With Online Social Networks
Cleveland Ford and area dealerships have gone social! Ever since Facebook released its social scene to businesses, Ford has created Fan Pages for each one of their new cars and new trucks. Ford dealerships across the country have also found a way to connect to Ford owners and buyers by creating a fan page for their dealership. However, it wasn’t enough for this American automaker; Ford also is active on YouTube, Twitter, Flickr as well as top social bookmarking sites such as Delicious.
Ford Motor Company and dealerships have been very successful with active profiles on Facebook. Ford has the solution for engaging its fans and attracting more people, whether they are new or classic Ford owners or are just car enthusiasts. Do you want to know the secret to successful social media campaigns? Just look at what Ford does with its Facebook fan pages.
5 Ways the Ford Motor Company Engages Fans
1. Frequent polls – This is an example of one poll posted on Ford Motor Company’s fan page recently: “LA Lifeguards and Hybrid Escapes on the beach at Portraits of hope yesterday- what’s not to like? We’ll post pictures soon but now we’re wondering- will you be laying on the beach or by the pool this summer?” (Posted on May 27, 2010) – Each wall post includes a link on Facebook, where fans can vote. The results are given just a few days later or sooner. The results for this poll? The results of this particular poll were posted the next day: “We polled Ford fans: pool versus beach and you voted… beach. Let this photo get you in the mood. Here is the L.A. County Lifeguard Services’ fleet with their 45 Escape Hybrids which have been used in more than 19,754 rescues and nearly 3 million rescue preventions. Have a great Memorial Day weekend!”
2. Wall posts with pictures – What’s more engaging than reading a wall post with a great pic of a new Ford Hybrid Escape or Fusion? Pictures sell. There’s even a picture of an assembly line.
3. Daily updates – Want to keep your fans and friends engaged? Write fun, light and interesting wall posts, discussions, polls, and links to keep fans interested in Ford trucks and cars.
4. Public updates – Yes, let your fans post their pictures of new, preowned or classic Ford cars and trucks, after all that’s why Ford is in business – selling cars to people. The best way to get fans engaged in conversation is allowing them some freedom to post their stories, comments, questions, pictures and links too. One fan posted the picture of his Ford Focus from the Czech Republic.
5. Add apps – Facebook has almost every kind of app available for businesses to utilize and promote their products, services and information. Ford has a video app with several short videos about its new Ford cars and trucks’ features including the Ford SYNC, inflatable rear seat belts and the AppLink for the all new 2011 Ford Fiesta. Also, check out the Ford Webcasts, a new application for companies that have such media online.
In today’s competitive automotive marketplace, it pays to be found both on TV and online, and with YouTube’s video social network, Ford can be in two places at once. Ford’s YouTube channel not only advertises its newest vehicle, the Ford Fiesta scheduled to debut sometime this summer, but also other new Ford cars and trucks, Drive Safe and Drive Smart videos. Videos are added often featuring the most recognized features of Ford’s line of vehicles as well as recent auto shows and national commercials.
The Ford Story also has its own channel, which reaches out to communities as well as provides that extra personal touch for Ford fans and enthusiasts across the country and around the world. The Ford Story channel touts it is “Your Story,” Ford fans can tell their own story about how Ford helped them or how Ford helps communities. Ford does community service too.
Ford’s Facebook and YouTube social networks wouldn’t be complete without the ever increasing popular micro-blogging aka social network, Twitter. When people search for Ford on Twitter, Ford is always number one with its recognizable blue and chrome oval logo. How many people are following the Ford Motor Company, let’s try 31,407 as of this writing. Ford’s Twitter account may not beat out Ashton Kutcher’s 5 million plus followers, but Ford is still quite happy that it has loyal followers. Ford offers timely tweets about production, new features, news, dispels rumors and offers safety advice for all its new cars and trucks.
Other verified Ford sites that are found on these popular social networks include:
Ford Driving Skills For Life on Twitter as FordDSFL and Facebook.com/FordDrivingSkillsForLife – Ford took the opportunity to educate young and newly licensed drivers about the driving safely and how to handle various road conditions. FDSFL knows it’s never too early to teach teens about proper driving skills, even more than what many driving schools offer. Two of the best ways to reach young drivers is through social networking and Ford has found success here.
As long as social networking trends continue, Ford’s new trucks and cars will continue to be active online in order to keep fans and owners’ loyalty across the nation. Online social networks have more power and diversity to reach more people, and t
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The Ford F-150
The Ford F Series is a series of pickup trucks sold by the Ford Motor Company for more than 50 years. The most popular model in the line of F series trucks is the Ford F-150. In the United States, the vehicle was the champion of sales for almost 23 years. The F-150 has been accepted as the best selling truck in overall sales for almost 40 years. The Ford Motor Company has relied on this particular truck to carry their company ever since the line’s inception in 1948. The F-150 used to be the only truck in the ford truck line. In recent years however, Ford has extended the line in order to accommodate heavy-duty vehicles.
In early 2008, Ford Motor Company announced and unveiled the 2009 F-150 design during the North American International Auto Show. They began producing the model during October 2008. This new generation features an updated grille, new choices of cab styles and trim levels, and an updated and improved interior. The chassis is made of a new form of steel in order to ensure more efficient fuel economy, as well as safety. Ford has introduced three different engines for the 2009 model year. These engines range from more fuel-efficient models, to models that are more suited for towing and hauling. Ford has introduced a new transmission, which is mated to the V8 engines available in 2009, while the V6 engine’s transmission has been used in previous generations. Ford is also working on a number of new engines to be used in the series in future incarnations. These engines include a new 4.4 L diesel V8 with 330 hp and an Ecoboost 3.5L V6 that uses a turbocharger to compete with Ford’s line of V8 models. Currently no plans are available to produce a diesel model of the F-150. Ford has also opted to replace their Lincoln “Mark” models with a “Platinum Edition” model with Ford branding. In 2010, Ford will remove their flare-side models, and will only offer style-side models.
In terms of safety features, the new model of the F-150 has received a long list of improvements. These improvements include side curtain airbags, improved suspension, and electronic stability control. The model has received a score of “good”, per the IIHS’ safety standards. It received five stars in four safety categories. Therefore, it is generally regarded highly in terms of safety in terms for full-size trucks. These safety improvements have helped Ford keep the line afloat even though tough economic times have threatened sales.
The Ford F-150 has been an American staple for many decades. Ford’s constant improvements to the model have led to a truck that is useful and appealing. Anyone seeking a vehicle that has high utility, great exterior looks, and a comfortable interior should look no farther than the Ford F-150. The model will continue to be a symbol of ingenuity and design for many decades to come. The Ford F-150 is a great decision for first time truck buyers due to the reasons laid out in this article. This truck will continue to make its mark on history.
My 1977 Ford F-150 4×4 Restoration
to watch in high quality please select www.youtube.com This is my first you tube video, sorry i don’t own a camcorder. This is my truck a 1977 Ford F-150 4×4 that me and my Dad are restoring, it has been a great experience! and i only wish every one could do this with there Dad!, The truck was only rwd when i bought it in September of 2007, its in a frame off restoration, the engine is a older rebuilt 1971 302, and a modded 80′s Lincoln AOD (automatic over drive) transmission. The mint (surface rust) frame came with a NP205 transfer case and 9″ 3:50 Ford rear end and the front axle is a Dana 44 3:50, this video will be followed up with a another video once i have more done on the truck, for now the box is not in body work stage yet! And i plan on getting some bigger tires for those rims, in the 32″ range in a mud terrain tire. Please comment on the video, but please no harsh comments! as i will erase them and block you! Thanks for watching and hope you enjoy! and a special thanks goes out to Dave of Davidsfarm for making the how he makes videos vid. Music used is AC/DC Rock ‘N’ Roll Dream from there new hit Black Ice!
1939 Ford Burnout blowout
well this is my dad in his 1939 Ford pickup doing a “harmless” little burnout for the camera. As you can see at the end of the vid, the tire did some extreme damage to the fender and running board….If anyone knows where i could find these parts for this truck it would be awesome. Damn Firestones
Video Rating: 4 / 5
Ford’s Nonstop Innovation in the Truck Market
Ford Motor Corp., the third largest automaker around the world, boasts its stable reign in the truck sales. In the past two years, the automaker sold over 900,000 F-Series pickups. Said figure is 800,000 more per year for the past 8 years. In the past 30 years, no other carmaker has established sales of 800,000 only Ford.
Doug Scott, Ford Truck Group marketing manager, said, “We’ve accumulated more than 40 awards for F-150 over the past two years. We simply know truck customers better than anyone else.” Scott added, “Leveraging Built Ford Tough and our unrivaled heritage of durability and reliability earned through consistent day in and out performance for Ford Truck customers during the past 58 years is crucial to the truck team’s offense-based game plan.”
Ford F150, best-selling truck in the F-Series, is deemed the bread-and-butter of the company. In its introduction 2004, the automaker flaunted its parts diagram for Ford F150 pickup, which is designed to produce a powerful car that can withstand difficult demands of towing. This year, Ford brought back the Harley-Davidson F-150 and Super Duty versions. Subsequently, it also delivered new chrome packages for both models. The models are also given Sirius Satellite Radio and 20-inch wheels.
According to Todd Lenz, F150 marketing manager, several Ford vehicles like the F150, are already employing flexible powertrain. As a fact, F150 uses a E85 Ethanol, which allows owners to use domestic produced, renewable, inexpensive, and clean alternative to the conventional petroleum-based gasoline. The drawback though is that there is scarce supply of E85 pumps.
Ford is considering building concept trucks that utilizes several Ford F250 pickup parts plus other groundbreaking parts and accessories to come up with better trucks. These new vehicles are expected to be displayed at the upcoming North American auto shows.
“Innovation has long been the key to Ford’s success with trucks,” Scott concluded. “While our competitors play catch-up we’re continuing to anticipate the features that matter to the consumer and get there before the other guys do.”
Ford trucks are untouched by the ongoing market shift to small, sleek, compact cars. According to auto analysts the secret behind its success is the focus on quality and innovations. The marketplace has long been convinced of the quality of Ford trucks. This is the reason why, for several decades now, Ford is amassing a hefty truck sales.